Branding Your Site: Logo, Colours, and Design Templates
May 31, 2026
How to brand your site: ready-made styles and palettes, template, fonts, logo and texts, including which logo files are accepted and when a change appears.
In short: to brand your site you choose a template (Classic, Minimalist or Bold), colours and a font under Management → Design, upload a logo, and update the texts under Management → Content. Changes take effect within a minute.
Why does branding matter?
Your website is the digital face of your clinic. A patient who sees a well-designed site with a familiar logo and consistent colours feels confidence and professionalism.
Choosing a design template
tipulim.app offers three templates:
- Classic — clean and traditional, lots of white space, clear typography
- Minimalist — modern and refined, content-focused
- Bold — colourful and eye-catching
To change: Management → Design, choose a template and click Save.
Customising colours
- Primary colour — for buttons, links, and headings
- Background colour — the general background (usually light)
- Accent colour — for small elements
Tip: Use the dominant colour from your logo as your primary colour.
Uploading a logo
The logo appears in the site header and on the home page. Requirements: PNG, JPG, GIF or WebP (not SVG), up to 5 MB, minimum 200×200 px recommended with a transparent background.
To upload: Management → Content → Logo
Editing content
All text is editable: main heading, about section, services, contact, testimonials. To edit: Management → Content.
Choosing a font
On the Design page, choose from: Heebo (default), Assistant, Rubik, Frank Ruhl Libre, Secular One, Alef, Suez One.
Preview
After making changes, open your public site and check — on mobile too! Most patients browse from their phone.
The quick way: ready-made styles
The design page has seven ready-made styles: Natural, Luxury, Zen, Minimal, Feminine, Modern and Clinical. One click sets a template, colours, fonts, buttons and images together, and you can change anything afterwards.
Colour palettes and more adjustments
There are eight ready-made colour palettes: Dark Forest (the default), Sage Green, Mint Teal, Olive, Ocean Blue, Plum, Warm Earth and Charcoal. You can also set a primary, dark primary, light primary, background and accent colour by hand, and your own text colour.
- Fonts — a body font and a separate heading font, from seven Hebrew fonts.
- Buttons — a shape (pill, soft corners or square) and a style (solid, outline, glass or gradient).
- Images — rounded corners, a full circle or square, with a border and a shadow if you like.
- Animations — none, Fade In, Slide Up or Zoom.
- Structure — dividers between sections, the testimonials style (cards, slider or quote bubbles), the about section layout and a background pattern for sections.
Which texts you can edit
Under Content you can edit the main headline on the home page, the about text on the home page and on the about page, the treatments page, testimonials, the contact page, the call to action, the footer, the site terms and the SEO meta, which is the title and description shown in search results.
Frequently asked questions
Which logo files are accepted? PNG, JPG, GIF and WebP, up to 5MB. The file is checked by its content and not by its extension, so an SVG file is not accepted. To remove a logo click remove logo.
How do I see how it will look before saving? The design page has a preview that updates as you choose, and a button to cancel changes that were not saved yet.
When does a change appear on the site? Within a minute of saving.
Read next: why a professional website pays off and the setup guide.